306 Marin Ave. Mill Valley
The Highest Ever Sale Price ($/sf) in the Tam Valley Neighborhood.
Background
306 Marin Avenue is located in Tam Valley, a desirable neighborhood of Mill Valley. The home sits on a large flat lot close to the Tam Valley Elementary School, shops and restaurants of Tam Valley and trails of the Marin Headlands. The seller purchased the property in October 2023 and completed an extensive renovation to the interior spaces and exterior features. Almost every surface and system was replaced and updated to modern standards while the modest floor plan (±1,198sf) was reimagined to maximize it’s value.
The Plan
Before Images
This property was ready for listing in mid-September 2024, during the Fall market—the second busiest time of the year. With high interest rates making buyers more selective, well-priced homes attracted multiple offers, while overpriced ones struggled to sell. As a developer-owned property, achieving the highest possible sale price was essential.
Setting an optimal price required a thorough analysis of current trends and hyperlocal market data. Equally important was the property's presentation to ensure it stood out to potential buyers.
The Objective
Every homeowner wants to sell for the highest price, aiming to leave no money on the table. Effective marketing is key, exposing the property to the most potential buyers through strategic pricing, promotions, and targeted ads.
Maximize the Sale Price
The Solution
Properties that are priced right receive multiple offers and sell for the highest market-driven price. Buyers are attracted to value. If the list price is too high, buyers do not see value and are less inclined to submit an offer.
A detailed competitive market analysis combined with a pre-listing tactic allowed the seller to gain an advantage and set an optimal price.
Market Driven Pricing Strategy
The plan showcased the homes most desirable features for the majority of current buyers; open living spaces that enhanced natural light, a kitchen with top of the line appliances and connected to the main living area, optimal indoor-outdoor flow, and a backyard that welcome relaxation and entertaining. High-quality photos and videos and a digital campaign across Instagram, YouTube, and Facebook boosted visibility and interest. The home was positioned as a top opportunity in Mill Valley.
Data-Driven Marketing Plan
The Result
After Images
The property was on the market for 11 days, received multiple offers and sold for $1,705,000. This was $1,423 per square foot, which is one gauge used when assessing a properties value. This happened to be the highest for any home to sell in that neighborhood in the prior 12 months.