306 Marin Ave. Mill Valley
The Highest Ever Sale Price ($/sf) in the Tam Valley Neighbhorhood.
A market driven pricing strategy and calculated marketing plan
Background
306 Marin Avenue is located in Tam Valley, a desirable neighborhood of Mill Valley. The home sits on a large flat lot close to the Tam Valley Elementary School, shops and restaurants of Tam Valley and trails of the Marin Headlands. The sellers purchased the property in October 2023 and completed an extensive renovation to the interior spaces and exterior features. Almost every surface and system was replaced and updated to modern standards while the modest floor plan (±1,198sf) was reimagined to maximize it’s value.
The scrolling ‘before & after’ photos below illustrate the stark contrast between the original and renovated property. .
This property was completed and ready to be listed in the middle of September 2024. This is considered the Fall market, which is traditionally the second busiest market in a calendar year. Relatively high interest rates at the time saw buyers being selective and savvy as they searched for their ideal property. As a result, there were many homes for sale that were not selling and experiencing price reductions. There was anticipation that rates would decrease, increasing home affordability, and giving buyers more options in the future.
Properties that are priced right receive multiple offers and sell for the highest (market-driven) price. Buyers are attracted to value. If the list price is too high, buyers do not see value and do not submit an offer. The longer a home sits on the market, the higher the probability a buyer will consider it less valuable. In the case of this property, the owner was a developer so the sale price was of primary importance.
Enhancing natural light and creating a seamless flow between indoor and outdoor spaces were also prioritized to elevate the living experience. On the other hand, the kitchen was revitalized into a sleek, functional space perfect for culinary pursuits. Living and dining areas were brightened and refined, while bathrooms were redesigned to embody spa-like relaxation. The reimagined backyard provided the perfect setting for both entertaining and serene escapes.
With the help of such high-quality photography and videography showcased the property’s best features. Also, a targeted digital advertising campaign across Instagram, YouTube, and Facebook generated significant interest and maximized the property's visibility.
The Objective
Maximize the Sale Price
Almost every home owner’s dream is to sell their home for the highest possible price. They don’t want to feel as though they left any ‘money on the table so that they net the most in their ‘pocket’ or bank account. Marketing is the primary function to accomplishing this. The best marketing strategies expose a property to the highest number of potential buyers. The key components to achieving this are the list price and the type and placement of promotions. In the case of this property, the owner was a developer so the sale price was of primary importance.
Enhancing natural light and creating a seamless flow between indoor and outdoor spaces were also prioritized to elevate the living experience. On the other hand, the kitchen was revitalized into a sleek, functional space perfect for culinary pursuits. Living and dining areas were brightened and refined, while bathrooms were redesigned to embody spa-like relaxation. The reimagined backyard provided the perfect setting for both entertaining and serene escapes.
With the help of such high-quality photography and videography showcased the property’s best features. Also, a targeted digital advertising campaign across Instagram, YouTube, and Facebook generated significant interest and maximized the property's visibility.
The Solution
A Market Drive Pricing Strategy
Properties that are priced right receive multiple offers and sell for higheet market-driven price. Buyers are attracted to value. If the list price is too high, buyers do not see value and do not submit an offer. The longer a home sits on the market, the higher the probability a buyer
A Calculated Marketing Plan
The goal was to craft an inviting, modern space that would captivate buyers looking for a blend of style and comfort in their future home. By implementing thoughtful updates and launching an extensive marketing campaign, we positioned the property as an irresistible opportunity within the Mill Valley market.
By aligning with buyer preferences, we aimed to create a home that would not only draw attention but also inspire competitive offers, ultimately achieving a sale price that surpassed expectations
With a clear vision in mind, the renovation unfolded step by step, transforming challenges into opportunities. The project focused on strategic updates, from opening up living spaces to selecting premium finishes that brought elegance and cohesion. Each phase of the renovation involved meticulous craftsmanship and attention to detail, ensuring that every choice contributed to the home’s transformation. Enhancing natural light and creating a seamless flow between indoor and outdoor spaces were also prioritized to elevate the living experience. On the other hand, the kitchen was revitalized into a sleek, functional space perfect for culinary pursuits. Living and dining areas were brightened and refined, while bathrooms were redesigned to embody spa-like relaxation. The reimagined backyard provided the perfect setting for both entertaining and serene escapes.
With the help of such high-quality photography and videography showcased the property’s best features. Also, a targeted digital advertising campaign across Instagram, YouTube, and Facebook generated significant interest and maximized the property's visibility
The Result
The property was on the market for 11 days, received multiple offers and sold for $1,705,000. This was $1,423 per square foot, which is one gauge used when assessing a properties value. This happened to be the highest for any home to sell in that neighborhood in the prior 12 months.
