240 Eliseo Dr, Greenbrae

An Extensive Renovation and Strategic Pricing Resulted in a 300% Return on Investment

Background

The owners of 240 Eliseo Drive in Greenbrae, California, had lived in their home for over 12 years, creating lasting memories while raising their children. However, they had outgrown the space and were ready for a larger home.

They recognized the property’s great potential due to its desirable location and attractive features. However, after discussing it with the client and conducting a local market analysis, they acknowledged that the home would benefit from some upgrades to enhance its appeal in the real estate market.

We came to the conclusion that they wanted a hands-off, hassle-free process that would be worth the investment.

The Plan

Before Images

The plan for this project was to:

1. Educate the seller on the home sale process

2. Present the most relevant sales data and a financial analysis of selling the property as-is versus with upgrades.

The estimated sale price as-is was $1.55–$1.6M, while the after-renovation value ranged from $2.1–$2.35M, depending on the number and quality of upgrades.

After assessing their options, the seller decided to complete upgrades before selling.

If renovations were to be completed, they expressed a desire to rely on trusted professionals to manage the project from start to finish, ensuring a smooth and stress-free experience.

The Objective

The primary goals of this sale were to:

1. Maximize the return on investment (ROI) from the planned upgrades.

2. Ensure a smooth, hands-off renovation experience.

With the fast-paced spring market approaching, strategic timing was essential. Completing the project before summer was a priority, as delaying could have potentially impacted their ability to achieve top returns.

The Solution

To ensure the home would appeal to the right buyer pool and maximize its market value, a pricing model that portrayed value was implemented. This involved carefully considering market dynamics and buyer preferences while adhering to the client’s financial constraints and desired timeline.

An Extensive Renovation

Our team of dedicated professionals lead the project that included:

1. Overseeing a licensed general contractor team and an interior advisor to ensure the updates were tailored to today’s buyers preferences.

2. Extensive renovations, highlighted by:

  • a brand-new kitchen with modern appliances

  • beautifully updated bathrooms

  • a sleek, contemporary fireplace

  • meticulously landscaped yard

The project’s total cost was approximately $225,000, which the owner did not have to pay out of pocket.

Value Pricing Strategy

The Result

After Images

The combination of strategic pricing, high-quality upgrades, and extensive marketing generated significant interest, leading to a competitive multiple offer scenario.

The property, listed at $1,995,000, received four offers, and ultimately sold for $2,400,000 —far above the asking price. This successful outcome was achieved through a focused approach to pricing, renovation, and collaboration, which drove buyer interest and resulted in a smooth and profitable sale for the client. The final sale exceeded expectations, proving that careful planning and expert collaboration can yield outstanding results.

300% Return on Investment