240 Eliseo Dr, Greenbrae
An Extensive Renovation and Strategic Pricing Resulted in a 300% Return on Investment
Background
The owners of 240 Eliseo Drive in Greenbrae, CA, had lived in their home for over 12 years, creating lasting memories while raising their children. However, they had outgrown the space and were ready for a larger home. After much consideration, they decided it was time to sell. They recognized the property had great potential due to its desirable location and attractive features. Additionally, they knew it would benefit from some upgrades to increase its appeal in the real estate market. If this was the best approach, they wanted a hands-off, hassle-free process that would be worth the investment.
The Plan
Before & After Images
The plan was to present the seller with important details and a financial analysis of selling the property as-is versus with upgrades. After assessing these options, the seller decided to complete upgrades before selling. If renovations were to be completed, the seller expressed a desire to rely on trusted professionals to handle the project from start to finish, ensuring a smooth and stress-free experience.
The Objective
The main goals of the sale were to maximize the return on investment and ensure a smooth, hands-off renovation experience. With the busy spring market approaching, it was crucial to avoid delays that could push the listing into the slower summer season.
The Solution
A team of licensed professionals was brought in to oversee the entire project. This included a general contractor working closely with an interior advisor to ensure the updates were tailored to today’s buyers, offering a modern and appealing transformation.
The property underwent extensive renovations, including a brand-new kitchen with modern appliances, beautifully updated bathrooms, and a sleek, contemporary fireplace. The home also received new flooring, fresh interior paint, and a meticulously landscaped yard, creating a welcoming outdoor space perfect for entertaining. The project’s total cost was approximately $225,000, which the owner did not have to pay out of pocket.
To ensure the home would appeal to the right buyer pool and maximize its market value, a strategic pricing model was implemented. This involved carefully considering market dynamics and buyer preferences while adhering to the client’s financial constraints and desired timeline.
The Result
The combination of strategic pricing, high-quality upgrades, and extensive marketing generated significant interest, leading to multiple competitive offers.
The property, listed at $1,995,000, received four offers, and ultimately sold for $2,400,000 —far above the asking price. This successful outcome was achieved through a focused approach to pricing, renovation, and collaboration, which drove buyer interest and resulted in a smooth and profitable sale for the client. The final sale exceeded expectations, proving that careful planning and expert collaboration can yield outstanding results.
*The interest free loan was provided by a partner company that has specialized in transforming properties for resale since 2019. Sellers with an exclusive listing agreement receive information and access to this service.